Launched in summer 2012, after 6 months the app went from taking 2,000 bookings a week to 16,000 bookings per week.
We developed the Amber Cars app in summer 2012. Here’s a look at how the project is progressing.
Customers download the app for their iPhone or Android phone. They can then book a taxi in only a few seconds. This is much faster than calling the call center.
The success of the iPhone version told us that an Android version was viable. Having the app on both platforms means Amber Cars can reach a wider audience, which leads to more bookings.
Amber Cars listen to their customer’s feedback and send that on to us. We can then look for ways to make the app more appealing to customers, which in turn leads to increased usage.
The app talks directly to the taxi booking system without the need for human intervention. The app does not generate work for staff members andit’s running costs do not increase with the number of bookings the app takes.