If you wanted to Google your next CRM , what would you type in the search box? It’s quite possible the world is only typing one thing…
We looked at Google Trends to see what people in the UK were searching for. We were quite surprised by the results.
Recently, interest in SalesForce (red) has surpassed interest in CRM as a whole (blue). Other major platforms such as Dynamics (yellow) are a long way off
Just for fun, we took a look at a handful of the smaller, more agile and lightweight CRM systems which I thought might be gaining popularity. It seems there is increasing interest Pipedrive and Zoho. Highrise is surprisingly flat, but then again 37 Signals are only pushing Basecamp now, so are kind of stepping out of the CRM game.
For smaller, lighter CRMs, Zoho (green) captures more interest than Highrise(red) and Pipedrive(yellow), but Pipedrive interest is growing rapidly
Ultimatley though, if we add SalesForce into this picture the small guys barely register.
Salesforece (purple) captures far more interest than the smaller players
Salesforce is the purple line this time.
The first graph on this page shows general CRM interest falling. I can’t help but wonder if something is causing a drop in interest in CRM. Or is it that SalesForce has just dominated the market as the go-to solution?
It’s possible CRM isn’t so necessary anymore. Businesses have lower cost, great tools available that reduce their need for traditional CRM. Perhaps some are realising that customer engagement is more important than customer relationship management. I’m looking forward to investing all this further.