Work with management to define concept to modernise the sales team and increase efficiency. Deliver initial concept within 12 weeks. Evolve into solution over 2 years.
Pocketworks tested several concepts to find a solution that satisfied project stakeholders; sales reps, product managers and marketing. The solution was showcased at the Fresenius annual sales conference. The initial solution led to cost reductions and increased legal compliance. The sales app has been adopted by teams in over 12 countries. Comprised of an enterprise sales content management platform with accompanying iPad, iPhone and Laptop sales apps.
Fresenius Medical Care believed iPads could reduce their marketing costs and facilitate legal compliance.
Having over 50 sales reps, Fresenius needed a simple solution that was easy to learn and to use. It would give reps access to the latest sales materials on the iPad, reducing the need for heavy laptops and expensive brochures.