The Challenge

British households love showers (67 million of them, averaging eight minutes every day), yet rising energy costs and looming water‑scarcity targets demand shorter, smarter routines. Triton wanted proof that a digital product could nudge behaviour, save money, and still feel joyful for every family member.

The Market Reality

• £8 billion projected UK smart‑appliance revenue by end‑2024, growing 11.6 % CAGR through 2028.
• 50 % of UK residents already own a smart speaker; 70 % talk to a voice assistant monthly.
• Only 25 % of Wi‑Fi households have a smart thermostat, that’s evidence that “smart bathroom” is still open territory.

Our Approach

Desk Research

We started out by conducting some desk reasearch into the common problems, challenges, and barriers an app could solve. Some of the key findings were:

• The biggest barriers to adopting smart home appliances are security fears and costs.
• About 39% of non-owners cite security concerns as their primary reason for not purchasing smart devices.

Quantitative Research

We then ran a 50 person quantitative survey to map habits, pain points, and price tolerance. We found:

• 47% of users value sustainability and see an app as a helpful tool to reduce water waste.
• 45% want to monitor their water & energy consumption.
• 20% suggested that gamification could help engagement.
• 13% worried an app could disrupt their routines or feel unnecessary.

Qualitative Research

Finally, we carried out 5 in‑depth interviews to identifiy early personas and Jobs to be Done (JTBD). We found:

• 85% expressed an interest in smart features, such as voice control and ecosystem compatibility.
• 70% said they seek personalised experiences.
• Over 60% showed an interest in practical data insights, while content-heavy features were perceived as noise.

Initial Concepts

We then took all of the research, to work up some initial concepts of what an app could look like for Triton.

Four Prototype Iterations

• Tested navigation patterns, gamification, and data visualisation.
• Reframed sustainability copy around money saved, instead of litres or CO₂.

The prototyping and subsequent testing, helped to prove that a simple play/stop remote and colour‑coded “glow” was more appealing and user-friendly that feature‑heavy menus.