What we do

We create apps in a way that combines thinking, doing, measuring and then building on what works.

We believe that a mobile app succeeds when it's based on a clear strategy that everyone agrees with. And when it's as an iterative, ongoing program rather than a build-and-pray affair.

That's why we ask clients to commit to 6-12 month product roadmap rather than a one-shot release.

Our projects tend to fit one of these categories.


We work with established industry leaders wanting to execute great ideas quickly. Who believe mobile will change their industry, and see potential for double digit increase in profits. We work with those who want a savvy tech partner who will help them explore ideas, challenge their assumptions and go the distance with their mobile product.


Startups need to minimise risk and learn as much as possible as quickly as possible. We've developed a service that helps them test ideas and take them to market. Because we have skills in web, databases and research, we have the chops to build ideas quickly.


Large corporations are ripe for modernisation. They're shaving millions off their operating costs through clever use of mobile. We are an enterprise app developer. Talk to us about security, integrations, web portals and big data. We offer predictable delivery and sensible support packages.

Emerging Trends

Action requires knowledge. So we watch the changing industry and keep you updated with relevant insights to help you identify your best next steps

Express Prototyping

Why blow £50K on an app that might not work? Prototyping and concept validation is the fastest, least-risk route to market with your mobile app

App Development

We're finely tuned to create great apps. We do planning, UX, Windows, Android, iOS, QA, integration and web


Successful projects last years. Our clients benefit from fast progress, responsive support and proactive maintenance

90% of our clients are getting it right

Turning lights on across the UK
Energenie Mi|Home SmartHome App

Energenie needed an integrated app that allows consumers to control their lights, radiators and other devices from their smartphones.

  • Started 2014, ongoing
  • App design and planning
  • Android & iPhone app development
  • KPI's, analytics and tracking
  • Customer retention & push messaging
  • Integration with web API's
  • Quarterly roadmapping sessions

Zero to 60,000+ app bookings a week
Veezu Consumer Taxi Booking Apps

This taxi booking app is considered the UK market leader. It has grown from 2,000 bookings a week to over 60,000, transacting over £25M a year. Read more

  • Started 2012, ongoing
  • Emerging trends and advice
  • App prototyping and R&D
  • iOS, Android & Ruby on Rails app development
  • User testing
  • Push messaging (0.5M per month)

Empowering a global sales team
Fresenius Sales App & Management Portal

Our iPad sales app for Fresenius Medical Care has facilitated over 60,000 meetings and saved over £0.2M in print and distribution costs. Read more

  • Started 2012, ongoing
  • Worlwide rollout in 2015
  • iPad app design and development
  • Web portal development (HTML, CSS, Ruby on Rails, APIs)
  • Quarterly management meetings
  • 2nd line UK business-day support

Sharing information with members
Medical Protection Society Members App

MPS sell over £390M of insurance a year to medical professionals. The Your Future app helps them engage new customers and distribute information to members at any time.

  • Started 2015, ongoing
  • Fast-track delivered in 6 weeks
  • Marketing analytics and reports
  • iOS and Android design and development
  • Weekly project meetings
  • Insights and advice for next steps

DoubleTree, Radisson & Crown Plaza
Pocketworks Taxi Booking Kiosk app

Our iPad kiosk app allows hotel staff and customers to save time ordering taxis, which in turn reduces queues at reception at busy times. It's simple, attractive and efficient.

  • Launced 2014
  • Over 20 installations in daily use
  • Kiosk app for public or staff use
  • Allows taxi booking in under 10 seconds
  • Clear, simple design and UX
  • Advice to hotels on kiosk enclosures
  • Integrates with multiple dispatch systems

The prettiest online 360 survey tool
The Quinn Partnership 360 Web Survey

Quinn needed to offer online 360 surveys to their clients. They found existing solutions to be clunky and ugly, so we designed and developed the most attractive 360 solution on the market.

  • Started 2013, ongoing project
  • Solution R&D and prototyping
  • Web design & development
  • Fast support during critical client events
  • Hosting and uptime monitoring
  • Ruby on Rails web development

Latest Adventures

Work we've done & places we've been

Is Windows Mobile relevant to you now?

With Windows Mobile recently reaching a UK market share of 8.5%, it's worth looking at the ROI of developing your app for this platform.

Read More >

What we learned at the Private Hire & Taxi Exhibition

As Uber might indicate, mobile apps are driving huge change in the taxi and private hire industry. We took a peek at the Private Hire & Taxi Exhibition in Milton Keynes to see what's on the rise.

Read More >

iPad Kiosks at the Hilton DoubleTree

Our hotel kiosk app is a great example of how mobile apps can be used to attract customers and reduce costs. The app allows hotel guests and staff to book a taxi in seconds.

Read More >

Energenie Mi|Home at the Gadget Show, April 2015 Birmingham NEC

We took a trip out to see our friends at Energenie exhibiting at the April 2015 Gadget Show in Birmingham, where they're launching their Mi|Home range of smart home control products (electrical sockets, radiator valves and light switches).

Seeing them display their cool hardware and apps was pretty cool...

Read More >

Credit card payments now accepted in the Amber Cars app

Amber Cars customers using Android phones can now make bookings on their credit card. This brings them added convenience whilst allowing Amber to transact £5M in the first year.

Read More >

How to build a better app by knowing your customer

Successful apps are ones that people use.

Here are 3 tips to make your app successful by putting yourself in the shoes of your customer.

Read More >

If you'd like to discuss your project, please case us on:

0113 400 1454